Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the "real world" of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than "the end of marketing". While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing "is" nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. Ranging from narratology to feminism, these suggestions aim to enlighten, provoke and occasionally outrage.

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

Discover the tool that millions of people worldwide are using for guidance, inspiration, and help in finding answers to life's questions. now, revised and expanded to include eight additional cards, this unique and powerful divination system draws upon ancient wisdom and tradition to teach the healing medicine of animals. Medicine Cards and found its way into the hearts and hands of many, guiding the way to healing the body, emotions, mind, and spirit, and providing insight into and understand of one's unique purpose in life.

Four of the big-screen 'Star Trek' spin-offs featuring the crew of 'The Next Generation'. In 'Generations' (1994), Captain James T Kirk (William Shatner) reluctantly comes out of retirement to attend the launch of the 'Enterprise B'. When the ship attempts to rescue two cargo ships trapped in a strange electrical field, part of its structure is shorn away - taking Kirk with it.

78 years later, 'Enterprise D' captain Jean-Luc Picard (Patrick Stewart) is mourning the deaths of his brother and nephew when he is called to investigate an attack on the Amagosa Observatory. The culprits turn out to be Picard's old adversaries, renegade Klingons Lursa and B'Etor, allied with sinister El Aurian scientist Dr Soran (Malcolm McDowell). Soran was amongst those rescued by the 'Enterprise B', and is now desperate to return to the energy field - called the Nexus - which claimed Kirk's life. When Picard himself enters the Nexus, a historic encounter results. In 'First Contact' (1996), Captain Jean-Luc Picard, once assimilated by the alien Borg, now senses that they are about to return. He is proved correct when the Collective engages the Enterprise E in battle, only to escape through a temporal vortex into the Earth's past. Picard and his crew glimpse an alternative Earth which is dominated by the Borg and, in an attempt to find out how the Borg have altered the timeline, follow them back to the year 2063, one day before Zefram Cochran (James Cromwell) made the first warp drive journey. It was this event that attracted the attention of some passing Vulcans and established Earth's 'first contact' with alien life. While Riker (Jonathan Frakes) leads an away team to prevent the Borg from tampering with the Earth's history, Picard must repel a Borg invasion of the Enterprise.

In 'Insurrection' (1998), a Federation team are unobtrusively observing life on the remarkable world of Ba'ku, where 600 peaceful inhabitants enjoy the planet's youth-preserving qualities. However, forces within the alliance want to repatriate the population so that the planet's resources can be exploited more intensively. Captain Jean-Luc Picard leads his crew in an effort to protect Ba'ku's residents and thereby honour the Federation's Prime Directive: non-intervention in the development of other civilisations.

'Nemesis' (2002) is the tenth instalment in the 'Star Trek' film series. When Picard and the crew discover a disassembled prototype of their android colleague Data (Brent Spiner) on a distant planet, they take the parts back to the Enterprise and attempt to put them back together. Meanwhile, news arrives that the new Romulan leader Shinzon (Tom Hardy) wants to restore relations with the United Federation of Planets and Picard is sent to negotiate. When Picard arrives, he uncovers a shocking truth about Shinzon's connection to himself, and unearths a sinister plot to destroy the Earth.

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

Four of the big-screen 'Star Trek' spin-offs featuring the crew of 'The Next Generation'. In 'Generations' (1994), Captain James T Kirk (William Shatner) reluctantly comes out of retirement to attend the launch of the 'Enterprise B'. When the ship attempts to rescue two cargo ships trapped in a strange electrical field, part of its structure is shorn away - taking Kirk with it. 78 years later, 'Enterprise D' captain Jean-Luc Picard (Patrick Stewart) is mourning the deaths of his brother and nephew when he is called to investigate an attack on the Amagosa Observatory. The culprits turn out to be Picard's old adversaries, renegade Klingons Lursa and B'Etor, allied with sinister El Aurian scientist Dr Soran (Malcolm McDowell). Soran was amongst those rescued by the 'Enterprise B', and is now desperate to return to the energy field - called the Nexus - which claimed Kirk's life. When Picard himself enters the Nexus, a historic encounter results. In 'First Contact' (1996), Captain Jean-Luc Picard, once assimilated by the alien Borg, now senses that they are about to return. He is proved correct when the Collective engages the Enterprise E in battle, only to escape through a temporal vortex into the Earth's past. Picard and his crew glimpse an alternative Earth which is dominated by the Borg and, in an attempt to find out how the Borg have altered the timeline, follow them back to the year 2063, one day before Zefram Cochran (James Cromwell) made the first warp drive journey. It was this event that attracted the attention of some passing Vulcans and established Earth's 'first contact' with alien life. While Riker (Jonathan Frakes) leads an away team to prevent the Borg from tampering with the Earth's history, Picard must repel a Borg invasion of the Enterprise. In 'Insurrection' (1998), a Federation team are unobtrusively observing life on the remarkable world of Ba'ku, where 600 peaceful inhabitants enjoy the planet's youth-preserving qualities. However, forces within the alliance want to repatriate the population so that the planet's resources can be exploited more intensively. Captain Jean-Luc Picard leads his crew in an effort to protect Ba'ku's residents and thereby honour the Federation's Prime Directive: non-intervention in the development of other civilisations. 'Nemesis' (2002) is the tenth instalment in the 'Star Trek' film series. When Picard and the crew discover a disassembled prototype of their android colleague Data (Brent Spiner) on a distant planet, they take the parts back to the Enterprise and attempt to put them back together. Meanwhile, news arrives that the new Romulan leader Shinzon (Tom Hardy) wants to restore relations with the United Federation of Planets and Picard is sent to negotiate. When Picard arrives, he uncovers a shocking truth about Shinzon's connection to himself, and unearths a sinister plot to destroy the Earth.

Rabbi Gershon Winkler's travels in New Mexico brought him in contact with the nations of the Dineh, the Jicarilla Apache, the Walatowa, and the Zia, and he began to recover piecemeal the long lost wisdom of what he terms "Aboriginal Judaism". Winkler came to understand deeply why the ancient Hebrew word for "wilderness", mid'bar, means "that which resonates", and he began to understand the earth-based significance of his own Jewish traditional ceremonies, rediscovering the continuing vital stream of shamanic teachings in ancient Jewish texts.

Professional Risk and Working with People provides advice on assessing and managing risks for all those employed to take risks with or on behalf of other people. The authors explore issues of risk assessment and management that provides readers with a broad knowledge of risk practices that can be applied across a range of disciplines. They detail the benefits of risk as well as the potential harm and explain relevant legislation and concepts of negligence in clear and accessible language. Examples of risk policies, systems and effective judgement in managing complex risk decisions are also included. In the current climate of blame and readiness to pursue legal action against professionals, this book will prove essential reading for all practitioners who come into contact with risk, including doctors and other health and care professionals, probation officers and social workers. Leaders of professional courses and their students will also find this an invaluable guide.